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Terms of Service

1. Acceptance of Terms

By downloading, installing, creating an account in, or otherwise using The Perfect Start ("the App," "the Service"), you agree to be bound by these Terms of Service ("Terms"), our Privacy Policy, our Medical Disclaimer, and our Subscription and IAP Terms (collectively, the "Agreement"). These Terms form a legally binding agreement between you ("you," "your") and The Truly Perfect LLC (Texas limited liability company), operator of The Perfect Start ("we," "us," "our").

If you do not agree to these Terms, you must not use the App. Accessing or using the App after any revision to these Terms constitutes your acceptance of the revised Terms.

Arbitration notice: Section 18 of these Terms includes a binding individual arbitration clause and class action waiver. Please read that section carefully before using the App.

Apple notice: These Terms are between you and The Truly Perfect LLC only — not Apple, Inc. Apple is a third-party beneficiary of these Terms as described in Section 16.

2. Eligibility

• You must be at least 18 years old to create an account.
• By accepting these Terms, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into a binding agreement.
• The App is designed for adult parents and caregivers. Infants and children tracked in the App cannot and do not create accounts. When you add a baby profile, you do so as the baby's parent or legal guardian on the baby's behalf.
• The App is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has submitted data to the App, contact us immediately at support@thetrulyperfect.com.
• The App is available only where permitted by law. By using the App, you represent that your use does not violate any law applicable to you.

3. Account Registration

• You agree to provide accurate, current, and complete information when creating your account and to keep that information updated.
• You are responsible for maintaining the confidentiality of your account credentials (email address and password). Multi-factor authentication (MFA) is available and recommended.
• You are responsible for all activity that occurs under your account, whether or not you authorized it.
• You may hold only one account. Creating duplicate or multiple accounts is prohibited.
• You may not share your account credentials with other adults or allow others to access the App through your account, except through the explicitly provided Caregiver Session feature.
• Notify us immediately at support@thetrulyperfect.com if you suspect unauthorized access to your account.

3a. Caregiver Access

The App includes a Caregiver Session feature that allows you to grant a temporary caregiver (e.g., a grandparent, babysitter, or nanny) limited, read-only access to your baby's care information via a time-limited guest link.

GDPR Recipient Disclosure (Art. 4(9))

When you create a caregiver guest link, the caregiver becomes a "recipient" of personal data within the meaning of GDPR Article 4(9). All caregiver access is governed by our Privacy Policy and these Terms. You remain the data controller for all baby or family data the caregiver views during their session.

Scope of Caregiver Access

Caregivers can view: feed logs, sleep logs, diaper logs, developmental milestones, and basic baby info (name, age, weight).

Caregivers cannot view: PHQ-9 scores or any maternal mental health data, parent lab results, AI chat history, payment information, mom's personal medical data, or account settings.

Authorization Requirements

Caregiver access requires: (1) your explicit authorization — you generate the link and a consent record is written at that moment; and (2) the caregiver's completion of a five-checkbox privacy acknowledgment before viewing any data. You agree not to share caregiver links with anyone who has not completed this acknowledgment or whom you do not authorize as a caregiver.

Session Logging

All caregiver sessions are logged in our caregiver_access_log table. You may view the full access history at any time from Settings → Caregiver Access History.

Right to Revoke

You may revoke any active caregiver link at any time from within the App. Revocation is immediate. The session log entry is retained for your audit trail and is not deleted upon revocation.

Your Responsibility

You are responsible for selecting trustworthy caregivers and for revoking access promptly when a caregiver session is no longer needed. We are not liable for any misuse of caregiver access that you authorized.

4. Subscription Terms

4a. Subscription Plans and Pricing

The Perfect Start offers subscription plans (monthly, annual) and a 2-year access option, as well as a free tier with limited features. Current pricing is displayed in the App and on the App Store product page. We reserve the right to change pricing with advance notice as described in Section 20.

4b. Auto-Renewal

Unless you cancel before the end of the current subscription period, your subscription automatically renews at the same price for the same duration. For iOS subscriptions, renewal charges are confirmed in your Apple ID account at least 24 hours before the renewal date. To avoid being charged for the next period, you must cancel at least 24 hours before the end of the current period.

4c. Free Trials

If a free trial is offered, it begins on the date you start the trial and ends at the close of the trial period. When the trial ends, your subscription begins and your payment method on file is charged the applicable subscription price unless you cancel before the trial period ends.

4d. iOS Subscriptions — Cancellation

iOS subscriptions are managed through Apple. To cancel an iOS subscription:

• Open the Settings app on your iPhone.
• Tap your name → Subscriptions.
• Select The Perfect Start and tap Cancel Subscription.

Cancellation takes effect at the end of the current billing period. You retain access to paid features through that date.

4e. Web Subscriptions — Cancellation

Web subscriptions purchased through Stripe can be cancelled at any time via the Stripe customer portal, accessible from your account settings in the App or at the link provided in your subscription confirmation email.

4f. Refunds

For iOS subscriptions, refund eligibility is determined solely by Apple's refund policy. We have no ability to issue refunds for purchases made through the Apple App Store. To request a refund for an iOS purchase, visit reportaproblem.apple.com.

For web subscriptions purchased through Stripe, refund requests may be submitted to support@thetrulyperfect.com within 7 days of the charge. We handle these on a case-by-case basis and are not obligated to issue refunds outside this window.

4g. Family Sharing

Apple Family Sharing: availability provided on request — contact support@thetrulyperfect.com.

4h. Promo Codes

Promotional codes (including family access codes such as FAMILY2026) may be redeemed within the App at the subscription or signup screen. Promo codes are subject to the terms communicated at the time of issuance, are non-transferable, and have no cash value. Each code may only be redeemed once per account unless otherwise stated.

5. License Grant

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to download and use the App on any Apple-branded device you own or control, solely for your personal, non-commercial use. This license does not include the right to:

• sublicense, sell, resell, transfer, or otherwise commercially exploit the App;
• modify, translate, adapt, or create derivative works based on the App;
• reverse-engineer, decompile, disassemble, or attempt to extract the source code of the App (except to the limited extent permitted by applicable law);
• use the App in any manner that violates these Terms or applicable law.

This license is automatically revoked upon termination of your account or these Terms.

6. User Content

You own the data and content you enter into the App — including baby logs, feeding records, diaper entries, sleep data, milestone notes, health records, and any text you submit ("User Content"). By using the App, you grant us a limited, non-exclusive, worldwide, royalty-free, sublicensable license to store, host, display, process, and transmit your User Content solely to the extent necessary to provide, maintain, and improve the App's functionality for you.

This license terminates when you delete your account and your data is purged in accordance with our Privacy Policy. We do not claim ownership of your personal data.

You are responsible for the accuracy of information you enter. Inaccurate data entered into AI features may produce unhelpful or misleading responses.

You represent and warrant that you have all rights necessary to grant the above license and that your User Content does not violate any third-party rights or applicable law.

7. Acceptable Use

You agree not to use the App to:

• violate any applicable law or regulation;
• attempt to reverse-engineer, decompile, disassemble, or copy the App or its source code;
• scrape, crawl, or otherwise extract data from the App using automated means;
• probe, scan, or test the vulnerability of the App's systems or networks, or attempt to gain unauthorized access to any part of the App, its servers, or databases;
• interfere with or disrupt the integrity, performance, or availability of the App;
• impersonate any person or entity, or falsely claim an affiliation with any person or entity;
• transmit spam, malicious code, viruses, or harmful or deceptive content;
• use the App on behalf of another adult without their knowledge and explicit consent;
• provide false or misleading information that could cause AI features to generate unsafe or inaccurate outputs;
• use the App for any commercial purpose, including reselling access or building competing products based on the App's features.

We reserve the right to suspend or terminate your account for any violation of this section, with or without notice, as described in Section 12.

8. AI Features — Architecture and Disclaimer

The App includes AI-powered features including Home Insight, AI Companion, Insurance Strategy Advisor, Mom Well-Woman guidance, Lab Results commentary, and Story Builder. By using any AI feature, you acknowledge and agree that:

• AI responses are educational and informational only. They are not medical advice, medical diagnoses, or treatment recommendations. You must not rely on AI-generated content for any health decision affecting you or your baby.
• AI outputs may be inaccurate, incomplete, out-of-date, or inappropriate for your specific situation. Always verify AI responses with a qualified healthcare provider, licensed professional, or other expert as applicable.
• Deflection-first architecture: The AI system is designed to answer common questions client-side from a curated on-device knowledge base (KB) without making any third-party API call. Only queries that cannot be confidently answered by the KB are escalated to a live API call to our LLM providers (Google Cloud Vertex AI (Gemini) as primary and Anthropic (Claude), accessed directly, as fallback; and OpenAI for Story Builder premium features).
• Rate limits: AI features are limited to 20 questions per day for standard use, with one burst day per calendar month allowing up to 50 questions. KB-served (client-side) responses do not count toward your daily limit.
• Content moderation: All user inputs pass through a content moderation layer. Inputs indicating a mental health crisis, suicidal ideation, or immediate danger are intercepted and routed to safety resources — including your local mental-health crisis line (for example, 988 in the US, or your country's equivalent) and the Postpartum Support International helpline (1-800-944-4773) — rather than to an AI model.
• Source citations: Every AI response cites at least one verified source (AAP, CDC, WHO, NIH, or similar recognized authority) to allow you to verify the underlying guidance.
• Your query context and relevant profile data are transmitted to third-party large language model (LLM) providers as described above and in our Privacy Policy, when a live API call is required. KB-served responses transmit no data.
• Insurance Strategy Advisor conversation history may be stored on our servers to maintain context across sessions.
• We are not liable for any action taken or decision made in reliance on AI-generated content in the App.

9. Baby Medicine Safety

The medication logging feature for baby tracking includes a runtime safety database that performs checks at the time of logging. You acknowledge and agree that:

• The safety database blocks entry of medications that are contraindicated for infants and warns you about age-restricted medications and dose-interval minimums.
• These checks are performed locally on your device and are updated with app releases. The safety database is a convenience tool only — it does not cover every medication or circumstance.
• You must always consult your pediatrician before administering any medication to your baby. The in-app safety checks are not a substitute for medical advice.
• We are not liable for any harm resulting from medication decisions made in reliance on the in-app safety database.

10. Medical Disclaimer

The Perfect Start is an educational tracking and information tool. It is NOT a medical device, is NOT FDA-cleared or FDA-approved, and is NOT a licensed healthcare provider or medical service.

• Nothing in the App — including AI-generated responses, tracking summaries, lab result commentary, supplement guidance, or any other content — constitutes a medical diagnosis, treatment recommendation, or substitute for professional medical judgment.
• Emergencies: if this is a medical emergency, call your local emergency number now (for example, 911 in the US/Canada, 112 in the EU/UK, or your country's emergency number). Do not use the App or its AI features in a medical emergency.
• Consult your pediatrician for all decisions regarding your baby's health, including feeding, sleep, development, vaccines, fever, jaundice, and allergic reactions.
• Consult your OB/GYN or licensed healthcare provider for all decisions about your postpartum recovery, including bleeding, blood pressure, mood, medications, and supplements.
• If you experience symptoms of postpartum depression, postpartum psychosis, preeclampsia, or hemorrhage, seek emergency care immediately — do not rely on this App.
• Supplement recommendations (such as in "Perfect Stack") are educational. Consult your OB or provider before starting or changing any supplement regimen.
• Insurance Strategy Advisor content is educational only. It is not legal or financial advice. Speak directly with a licensed insurance broker, healthcare billing specialist, or your insurance provider for insurance decisions.

See our standalone Medical Disclaimer for the complete terms.

11. Apple HealthKit

The App may request access to Apple HealthKit data on your device (such as weight, heart rate, sleep, activity, and other health metrics) to enhance tracking features. By granting HealthKit access, you acknowledge that:

• HealthKit data is read from and written to your device's Health app with your explicit permission.
• You control what HealthKit data the App can access. You may revoke or modify HealthKit permissions at any time by navigating to iOS Settings → Privacy & Security → Health → The Perfect Start.
• HealthKit data will not be used for advertising or sold to data brokers.
• HealthKit data is processed locally on your device and is transmitted to our servers only to the extent necessary to provide features you have actively enabled (e.g., syncing health summaries to your account). See our Privacy Policy for full details.

12. Intellectual Property

The Perfect Start app — including its design, code, content, branding, AI system architecture, feature names, and all materials provided by us (excluding User Content) — is owned by The Truly Perfect LLC and is protected by United States and international intellectual property laws, including copyright, trademark, and trade secret law.

Nothing in these Terms grants you any rights to our intellectual property other than the limited license described in Section 5. "The Perfect Start," "A Truly Perfect Brand," and related marks are the property of The Truly Perfect LLC. You may not use our marks without prior written permission.

The App is built using open-source components including React and Capacitor, which are governed by their respective open-source licenses.

13. Termination

13a. Termination by You

You may terminate your account at any time by navigating to Settings → Delete Account within the App. Deletion is permanent and irreversible. Your data will be purged in accordance with our Privacy Policy.

13b. Termination by Us

We may suspend or terminate your access to the App at any time, with or without notice, if:

• you materially breach these Terms and fail to cure the breach within 14 days of notice (where a cure is possible); or
• you commit a severe breach (including but not limited to illegal activity, abuse, fraud, or unauthorized commercial use of the App), in which case termination may be immediate without notice; or
• we discontinue or wind down the App as a service.

Upon any termination, your license to use the App ends immediately. Provisions that by their nature should survive termination — including Sections 6, 9, 10, 12, 14, 15, 16, 17, 18, 19, and 21 — will survive.

13c. Security Incidents & Breach Notification

We take the security of your data seriously. In the event of a personal data breach that may pose a risk to your rights and freedoms, we commit to the following, consistent with GDPR Articles 33 and 34:

• 72-hour supervisory authority notification: We will notify the relevant EU/EEA Data Protection Authority (DPA) within 72 hours of becoming aware of a breach, as required by GDPR Article 33(1), unless the breach is unlikely to result in a risk to individuals' rights and freedoms. Where notification cannot be made within 72 hours, we will provide the reasons for the delay.
• Notification to affected users (Art. 34): Where a breach is likely to result in a high risk to your rights and freedoms, we will communicate to you directly without undue delay. The communication will include: the nature of the breach, a contact point for further information (support@thetrulyperfect.com), the likely consequences of the breach, and the measures we have taken or propose to take to address it and mitigate its possible adverse effects.
• US state breach notification laws: We will comply with applicable US state breach notification laws (including California, Washington, and other states) within the timeframes those laws require.
• Internal breach log: We maintain an internal record of all confirmed and suspected breaches regardless of notification obligation, for accountability and regulatory inspection purposes.

If you discover or suspect a security vulnerability affecting your account or our App, please notify us immediately at support@thetrulyperfect.com.

14. Disclaimer of Warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, ACCURACY, OR CONTINUOUS AVAILABILITY. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS.

We do not guarantee the accuracy, completeness, or usefulness of any AI-generated content, health information, tracking summaries, or third-party data provided through the App. You assume full responsibility for how you act on information provided by the App.

Some jurisdictions do not allow the exclusion of implied warranties. In those jurisdictions, the above exclusions apply to the fullest extent permitted by law.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE TRULY PERFECT LLC AND THE PERFECT START SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF DATA, LOSS OF PROFITS, PERSONAL INJURY, EMOTIONAL DISTRESS, OR HEALTH CONSEQUENCES, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE APP OR ANY CONTENT THEREIN, REGARDLESS OF THE CAUSE OF ACTION AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE APP SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU PAID FOR ACCESS TO THE APP IN THE 12 MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) $100 USD.

The limitations in this Section do not apply to liability arising from our gross negligence, willful misconduct, or fraud, or to the extent such limitations are prohibited by applicable law.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, our liability will be limited to the fullest extent permitted by law.

16. Indemnification

You agree to indemnify, defend, and hold harmless The Truly Perfect LLC and The Perfect Start, and their respective successors and assigns, from and against any claims, actions, losses, liabilities, damages, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

• your use of or access to the App;
• your violation of these Terms;
• your violation of any applicable law or regulation;
• your violation of any third party's rights, including intellectual property rights or privacy rights; or
• any User Content you submit to or through the App.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate with our defense of such claims.

17. Apple-Specific Terms

The following terms apply to your use of the App downloaded from the Apple App Store and are required by Apple:

• Developer, not Apple: These Terms are a binding agreement between you and The Truly Perfect LLC ("Developer"), not Apple, Inc. ("Apple"). Apple is not a party to these Terms and has no responsibility for the App or its content.
• Scope of license: The license granted in Section 5 is limited to use of the App on any Apple-branded device that you own or control, as permitted by the Usage Rules set forth in the App Store Terms of Service.
• Maintenance and support: Apple has no obligation whatsoever to furnish any maintenance or support services with respect to the App. All maintenance and support obligations, to the extent any are required, are the sole responsibility of The Truly Perfect LLC.
• Warranty: In the event of any failure of the App to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any) for the App. To the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the App. Any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty are the sole responsibility of The Truly Perfect LLC.
• Product claims: The Truly Perfect LLC, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and use of the App, including: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.
• Intellectual property claims: In the event of any third-party claim that the App or your possession and use of the App infringes that third party's intellectual property rights, The Truly Perfect LLC — not Apple — is solely responsible for the investigation, defense, settlement, and discharge of any such claim.
• Export compliance: You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo or that has been designated by the U.S. Government as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
• Third-party beneficiary: Apple and Apple's subsidiaries are third-party beneficiaries of these Terms. Upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

18. Dispute Resolution and Arbitration

18a. Informal Resolution First

Before initiating any formal dispute process, you agree to contact us at support@thetrulyperfect.com and attempt in good faith to resolve the dispute informally. We will do the same. Neither party may initiate formal proceedings until 30 days have elapsed from the date of the initial written notice, unless the dispute involves an imminent threat of irreparable harm.

18b. Binding Arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the App — including questions about the existence, validity, or termination of these Terms — shall be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules, rather than in court. The arbitration shall take place in the State of California (or remotely by mutual agreement). The arbitrator's decision shall be final and binding on both parties, subject to limited review as provided by the Federal Arbitration Act.

18c. Small Claims Exception

Notwithstanding the foregoing, either party may bring an individual claim in a small claims court of competent jurisdiction for disputes within that court's jurisdictional limit, provided the claim remains in small claims court and proceeds on an individual (non-class) basis.

18d. Class Action Waiver

YOU AND WE EACH WAIVE THE RIGHT TO BRING OR PARTICIPATE IN ANY CLASS ACTION, COLLECTIVE ACTION, CONSOLIDATED ARBITRATION, OR REPRESENTATIVE PROCEEDING AGAINST THE OTHER. All claims must be brought individually. The arbitrator may not consolidate more than one person's claims or preside over any class or representative proceeding. If this class action waiver is found unenforceable, then the entire arbitration provision in this Section 18 shall be null and void.

18e. Arbitration Opt-Out

You may opt out of the binding arbitration provision in Section 18b by sending written notice to support@thetrulyperfect.com within 30 days of first accepting these Terms. Your opt-out notice must include your name, the email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you opt out, disputes will be resolved as set forth in Section 19 (Governing Law and Venue).

18f. Injunctive Relief

Either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the unauthorized use or infringement of intellectual property rights, pending resolution of the underlying dispute.

19. Governing Law and Venue

These Terms are governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. To the extent any dispute is not subject to arbitration under Section 18, you consent to the exclusive personal jurisdiction and venue of the state and federal courts located in California for the resolution of such dispute.

20. Changes to These Terms

We may revise these Terms from time to time. The "Last updated" date at the top of this page will reflect when changes were made. For material changes, we will provide advance notice via an in-app banner, push notification, and/or email to the address associated with your account at least 14 days before the changes take effect. Your continued use of the App after the effective date of the revised Terms constitutes your acceptance of those Terms. If you do not agree to the revised Terms, you must stop using the App and delete your account.

21. Severability

If any provision of these Terms is found to be unlawful, void, or unenforceable by a court of competent jurisdiction, that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions. The invalid provision will be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, will be deleted.

21a. Audit Logs

By using the App, you acknowledge that we maintain audit logs of certain account-level actions (including but not limited to account deletions, caregiver access grants and revocations, data export requests, vaccine and medication entries, baby profile changes, and legal document views) as described in our Privacy Policy — Section 10a: Audit & Compliance Records. These records are maintained for security, dispute resolution, and legal compliance purposes, including as part of our security program (GDPR Art. 32) and GDPR Art. 30 records of processing. Audit records are not used for advertising or sold to third parties.

22. Entire Agreement

These Terms of Service, together with our Privacy Policy, our Medical Disclaimer, and our Subscription and IAP Terms, constitute the entire agreement between you and The Truly Perfect LLC with respect to the App and supersede all prior and contemporaneous agreements, representations, and understandings of any kind relating to the same subject matter. No waiver of any provision of these Terms shall be effective unless in writing.

23. Contact

Questions, complaints, or notices regarding these Terms should be directed to:

The Truly Perfect LLC
The Perfect Start
Email: support@thetrulyperfect.com